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Business: Metcalf Media
Owner: Daniel Metcalf
Website: www.metcalfmedia.co.uk
Last Updated: 21 April 2026

Metcalf Media is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or use our services. We operate in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website, you agree to the practices described here.

1. Who We Are

Metcalf Media is a web design and digital marketing agency based in Pembrokeshire, Wales, operated by Daniel Metcalf. We are the data controller for any personal data collected through this website.

If you have any questions about this policy or how we handle your data, please contact us:

  • Email: daniel@metcalfmedia.co.uk
  • Phone: 07930 594279
  • Address: 30 Stover Avenue, Sageston, Tenby, Pembrokeshire, Wales, SA70 8ER

2. What Data We Collect

We may collect the following categories of personal data:

2.1 Data You Provide Directly

  • Your name
  • Email address
  • Phone number
  • Business name
  • Any other information you provide through our contact or quote forms

2.2 Data Collected Automatically

  • IP address
  • Browser type and version
  • Pages visited and time spent on the site
  • Referring website or search term
  • Device type (desktop, mobile, tablet)

This data is collected via cookies and Google Analytics 4. Please see our Cookie Policy for full details.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to enquiries submitted through our contact or quote forms
  • To provide web design, digital marketing and related services you have requested
  • To send you information about your project or ongoing work
  • To send service-related communications (e.g. invoices, updates)
  • To improve our website and user experience using anonymised analytics data
  • To comply with legal obligations

We will never sell your personal data to third parties. We will never use your data for unsolicited marketing without your explicit consent.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Contract: Where processing is necessary to provide services you have requested or entered into an agreement for
  • Legitimate Interests: For analytics and website improvement, where this does not override your rights
  • Legal Obligation: Where we are required by law to process certain data
  • Consent: Where you have explicitly agreed, such as accepting cookies

5. Data Storage & Security

Your data is stored securely on UK and European-based servers. We take the following measures to protect your personal data:

  • SSL/TLS encryption on all data transmitted through our website
  • Secure, access-controlled hosting infrastructure
  • Regular security updates and patches
  • Automated backups stored in geographically separate locations
  • Restricted access to personal data on a need-to-know basis

We retain personal data only for as long as is necessary for the purpose it was collected, or as required by law. Enquiry data is typically retained for up to 3 years. Active client data is retained for the duration of the working relationship and up to 6 years thereafter for legal and accounting purposes.

6. Third Parties

We may share your data with trusted third-party services in the course of providing our services. These include:

  • Google Analytics 4 (website analytics - anonymised data only)
  • Google Tag Manager (tag and tracking management)
  • IONOS (hosting infrastructure provider)
  • Email service providers for client communications

All third-party providers we use are required to handle your data in compliance with UK GDPR. We do not sell or pass your data to any third party for marketing purposes.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you
  • Right to Rectification: You can ask us to correct any inaccurate data
  • Right to Erasure: You can ask us to delete your personal data where there is no lawful reason to continue holding it
  • Right to Restrict Processing: You can ask us to limit how we use your data
  • Right to Data Portability: You can ask us to provide your data in a commonly used, machine-readable format
  • Right to Object: You can object to processing based on legitimate interests

To exercise any of these rights, please contact us at daniel@metcalfmedia.co.uk. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your data has been mishandled.

8. Cookies

Our website uses cookies to improve your experience and to collect anonymised analytics data. For full details of the cookies we use and how to manage them, please refer to our Cookie Policy.

9. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage you to review their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on our website. The date at the top of this page indicates when it was last updated.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

  • Daniel Metcalf - Metcalf Media
  • Email: daniel@metcalfmedia.co.uk
  • Phone: 07930 594279
  • Website: www.metcalfmedia.co.uk